![]() ![]() Should you also include representatives from stakeholder organisations? Are they going to speak, or just be available to answer questions and give interviews afterwards? Pick people with high credibility who will be able to speak well and articulately, including in response to questions. Also include a website with further information. You will need to provide a folder of information, including a press release, details of attendees at the press conference, quotes from senior managers in the organisation, and any partners you can persuade to say something positive, plus details of any plans. Also, make sure that there is a strong mobile phone signal and a Wi-Fi connection, with the access code freely available. It can also be helpful to video the event, just in case breaking news elsewhere means that some press teams don’t attend. At the very least, you’ll need microphones so that everyone can hear what your speakers are saying. You want professional sound equipment, so if necessary rent it from a PR company who can advise you on what you’ll need.Īlso make sure that you get a technician who can resolve any problems. The important point is that your venue is easy for the media to get to, and also kitted out with all the necessary equipment for them. If nothing else, it will demonstrate that your top team is on site and not 500 miles away. ![]() If you’re responding to a disaster, it may be a good idea to be at the location of the problem. But if you do go elsewhere, don’t forget to visit to check the venue is suitable, and also make sure that you have a ‘plan B’ in case there’s a problem. You don’t have to go anywhere fancy to hold a press conference.Ī meeting room will do, provided that there is a suitable ‘top table’ and plenty of room for the press. Mid-week is also generally considered better, as it is quieter for news. If not, there are several areas to consider: TimingĢ4-hour rolling news has rather changed the landscape of press conferences, but it’s still worth remembering that news organisations may be aiming at specific television slots.Ī mid-morning press conference gives you the best chance of hitting one of those slots. Larger organisations may well have a press office whose job it is to arrange press conferences and advise you about doing so. The time to hold a press conference is when you can’t manage the phones because so many journalists are seeking information. If nobody’s asking, then probably nobody wants to know and the press won’t turn up at your press conference. The only exception is if you’re responding to a disaster but, even then, the press conference has to be the first time that you have given a formal response, or you have to have something new to share with the media. No journalist worth their salt will turn up to a press conference if the news has already broken. ![]() You therefore only want to hold one when you have really big news to communicate, and want to get it out to a large audience as fast as possible. Press conferences take a fair bit of organising, and they are not easy events to manage. A press conference should only be used under three circumstances: 1. There are many ways to get media coverage. Press conferences are unlike any other presentation opportunity, and the repercussions can be serious if you mess up, so it is well worth finding out how to manage them well. They are designed to either get positive press coverage of an announcement by your organisation, perhaps of a new policy, product or service, or to limit negative coverage of a problem or disaster. Presenting to Large Groups and Conferences.7 Qualities of Good Speakers That Can Help You Be More Successful.How to Build Presentations Like a Consultant. ![]()
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